Press Release Writing and Distribution

At our kickoff meeting, we will determine press goals, past publicity efforts, and possible story ideas. I will then create a custom media list for press release and media advisory distribution. These lists are carefully tailored to your company/event/brand. That means instead of sending a press release to, your news is being seen by actual journalists who cover that topic. For instance, I will not send a fashion press release to a healthcare reporter.

Please note: You will have final approval of the media outlets on the list but media contact information is proprietary and will not be shared.

I will write and distribute press releases and media advisories as necessary throughout the campaign and distribute to those on your custom media list.

What is the difference between a press release and a media advisory?

press release is how we announce company/brand/event news to the public by giving all of the necessary information to journalists.

media advisory is how we alert journalists to upcoming story opportunities. Unlike press releases, these are not for public consumption. A media advisory is typically used to invite cameras and journalists to an event or press conference.

Included in PR services.