At our kickoff meeting, we will determine press goals, past publicity efforts, and possible story ideas. I will then create a custom media list for press release and media advisory distribution. These lists are carefully tailored to your company/event/brand. That means instead of sending a press release to firstname.lastname@example.org, your news is being seen by actual journalists who cover that topic. For instance, I will not send a fashion press release to a healthcare reporter.
Please note: You will have final approval of the media outlets on the list but media contact information is proprietary and will not be shared.
I will write and distribute press releases and media advisories as necessary throughout the campaign and distribute to those on your custom media list.
What is the difference between a press release and a media advisory?
A press release is how we announce company/brand/event news to the public by giving all of the necessary information to journalists.
A media advisory is how we alert journalists to upcoming story opportunities. Unlike press releases, these are not for public consumption. A media advisory is typically used to invite cameras and journalists to an event or press conference.
Included in PR services.